It’s all about hockey in your hands

Client

NHL Brasil

Duration

4 months

This project was developed to help Brazilian hockey fans customize, edit, and find all relevant hockey information in Portuguese in one place.

Project Overview

Even with hockey’s growing marketing, many Brazilian fans still depend on international insiders to get News from their teams. Since Brazil already has at least 4 major Portuguese websites with social media accounts we starting to study if it is necessary to create one place where fans can find all this information.

User Interview and Insights

We use our social media and website users to conduct interviews, we collect answers from 351 hockey fans. I found out that 65% of our audience is men aged from 25 to 35, and 35% is women from 18 to 27. After analyzing the interviews, this was the most relevant information for decision-making in creating the solution:

80%

of the fans consume information of 2 or more teams

50%

of the fans use some mobile app to see information about those teams

95%

of the fans search for News in social media apps

Persona and Journey Map

I synthesized my personas from observations, research, and stakeholder interviews.
To create a thorough persona I normally include social needs, desires, goals, habits, expertise, cultural background, and motivations. Following that, I can map what is the road our users will follow to enjoy our app.

Scenario

The main point of the scenario flow is to ensure that the functionality is always visible to the user. I use scenarios as a description of a persona using a product to achieve a goal.

Colours and Typography

For the colors, I used the NHL Brasil official green and also a dark green that remember us of the Brazilian Flag. Also, as many of our users like to read on the screen, I choose the Helvetica Neue type Family to help for long hours of Reading.

Wireframes and User Interface

I used a wireframe to see how our users react and interact with the product before producing some good Design and having to do rework.

Lessons Learned

It’s not easy to create a product when the massive content is in another language, also to try to achieve a large range of age in one product. What I would have done differently it separated more groups and try to focus on each one of them.